{"id":78,"count":2,"description":"LightInTheBox has been a worldwide business leader in selling blue-ribbon consumer goods since 2006. From the moment we founded LightInTheBox, our vision was to empower people worldwide in buying and selling online. An important usability factor is download speed. If the pages of the site take too long to load, then no one will buy anything from you - people simply do not have the patience to wait, and they will go to the sites of other virtual stores that load instantly. The order form should be as simple as possible, do not force customers to fill in a lot of fields or register on the site in order to make a purchase. If you have created a website that meets all of the above requirements, then the conversion should be quite high. If the number of sales is not large enough, then it is possible that the conversion is at the proper level, but the number of site visitors is too small. 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